Spanish Copy Audit · Project
When a card fails, your Spanish email gets one chance.
We audit and rewrite your customer-facing Spanish (failed-payment emails, renewal reminders, cancellation flows, support macros) so it reads as written for your customers, not run through a translator. Every change comes with the reason behind it.
Involuntary churn is a copy problem
A customer whose card fails hasn't decided to leave. The email decides for them. If it reads like a machine translation, it reads like a scam, and nobody updates their card details for a scam.
What we audit
- Failed-payment and dunning emails
- Renewal and price-change notices
- Cancellation and retention flows, in-app and on the web
- Chat and support macros
- Help-center articles and key website pages
Original, rewrite, and why
Every change is shown side by side with the reasoning. Corrected text on its own is a commodity. The reasoning is what tells your team how to write the next one.
Hola Juan, ¡Oops! Parece que tu tarjeta fue declinada. Por favor actualiza tu información de facturación para continuar disfrutando de tus beneficios.
Hi Juan, Oops! It looks like your card was declined. Please update your billing information to keep enjoying your benefits.
Hola, Juan: no pudimos procesar el pago de tu membresía. Para que no pierdas el acceso, actualiza tu tarjeta aquí. Solo toma un minuto.
Hi Juan, we couldn't process your membership payment. So you don't lose access, update your card here. It only takes a minute.
- “Declinada”
- An anglicism for “declined”. It's common in some markets and jarring in others. Rephrasing avoids it everywhere.
- “Tu tarjeta fue declinada”
- Puts the failure on the customer. “No pudimos procesar el pago” takes it on the company, which matters in a message about money.
- “¡Oops!”
- Reads as flippant to many Latin American customers when it's about a failed charge.
- “Información de facturación”
- Vague. “Tu tarjeta” says exactly what to update.
Illustrative example.
Scoped so it gets finished
Projects cover up to 5,000 words or 15 templates. That usually takes in a full dunning sequence, the cancellation flow and core support macros. Larger scopes are quoted separately.
A human specialist, start to finish
Every rewrite is done by our localization specialist, who works in Latin American Spanish. Your content never goes into consumer AI tools or free machine translation. The rewritten copy belongs to you.
Often the next step after a Retention Audit
When audited calls keep landing on “I didn't know I'd be charged”, the fix is often upstream, in the emails. A copy audit is the natural follow-on. You can also start here.
Which Spanish?
Latin American Spanish, adjusted for your main markets. If one version won't serve all of them, we'll tell you where it breaks.
Tú or usted?
We'll recommend one for your brand and customers, then apply it consistently. Mixing the two is a common sign of translated copy.
What does it cost?
It depends on scope. We quote after a short call and a look at the material.